The Meanings of Like

The Meanings of Like The Meanings of â€Å"Like† The Meanings of â€Å"Like† By Mark Nichol What’s not to like about like? It’s a versatile word, but one easily misused and abused. Like is a preposition: â€Å"He is like me in that regard†; â€Å"Like him, I fail to see the humor.† Take care to use me and us (and, in the third person, them), rather than I and we (and they) in association with it. Like is also frequently employed as a conjunction: â€Å"Like I told you before, we’re running out of boxes†; â€Å"Like we’ve seen before, it depends on the situation†; â€Å"It looks like it’s going to rain.† However, this usage, once common, fell out of favor long ago, and it’s still considered a colloquialism that is out of place in formal writing. In each of these examples, as is the better choice. In addition, like is employed as a comparative term (â€Å"I’ve seen something like that before†) and is often seen as a substitute for â€Å"as if.† (â€Å"She looked like she might cry at any moment.†) The word has overtaken the more formal and, as explained below, slightly different usage â€Å"such as† to make comparisons: â€Å"I prefer more dynamic sports like soccer,† rather than â€Å"I prefer more dynamic sports such as soccer.† The argument against considering like and â€Å"such as† interchangeable is that â€Å"such as† suggests inclusion (soccer is one of the sports the writer prefers), whereas like implies exclusion (soccer is representative of the type of sport the writer prefers but is not one of them). However, the indiscriminate appearance of either usage and many writers, myself included, have used both in the same piece of content is ubiquitous, and the interchangeability is unlikely to change. Over the last few decades, the word has persisted as a filler, especially among young people (â€Å"I was, like, totally confused†), or again, especially among younger members of the population as a conversational substitute for said (â€Å"And he was like, ‘Go for it’†). I admit without embarrassment that although I am not young, I freely employ like in both usages when I speak. In writing, I would use them only for humorous effect. The first usage is adverbial, similar to colloquial usage like (I mean, â€Å"such as†) â€Å"It’s true, like enough† (as a substitute for likely). Other adverbial uses are as an alternative to altogether or rather (â€Å"All this time, I was calm, like†) or to about or nearly: â€Å"It’s more like a hundred dollars,† â€Å"It took, like, four hours.† (The latter usage is likely the inspiration for the use of like as an interjection.) Like serves as a noun: â€Å"I’ve never met his like since†; â€Å"I have no patience with her like.† A similar usage is â€Å"the likes of†: â€Å"I hope we’ve seen the last of the likes of him.† (The sense for the latter usage, and the one previous to that, is often pejorative.) Recently, too, it has acquired the meaning of â€Å"something one likes,† such as a social-networking Web page. And, of course, it functions as a verb, meaning â€Å"To choose or prefer,† â€Å"to enjoy, or to thrive,† â€Å"to regard,† or â€Å"to want.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Program vs. Programme3 Types of Headings20 Tips to Improve your Writing Productivity

A Summary Of The Movie Jarvis Lorry

A Summary Of The Movie Jarvis Lorry In the movie Jarvis Lorry, an employee of Tellsons Bank, was sent to find Dr. Manette, an unjustly imprisoned physician, in Paris and bring him back to England. Lucie, Manettes daughter who thought that he was dead, accompanied Mr. Lorry. Upon arriving at Defarges wine shop in Paris, they found Mr. Manette in a very bad state and took him back to London with them. In 1780, five years later, Lucie, Mr. Lorry and Dr. Manette were called to testify against Charles Darnay, a tutor who made constant trips between France and England and was thus accused of treason, but Darnay was acquitted when a lawyer, named Sydney Carton, looked much like him and an eye witness faltered to positively distinguish between them. Carton loved Lucie but he was a drunk. Knowing that their relationship was hopeless, he stated that he would sacrifice himself for her or anyone she loved in an emotional conversation. Darnay ended up marrying Lucie. Darnays uncle, the Marquiuis St. Evremonde, was assassinated by the father of a child he ran over and Darnay inherited the title, Marquiuis St. Evermonde, Now along with this title came power. Darnay would not take it because he did not want to exploit the French people as his uncle did. Around 1790, while the French Revolution was in full swing, Darnay decided to go to France to save a family servant. Upon his arrival, he was i mmediately jailed. Lucie and Dr. Manette soon showed up in Paris at the doorstep of Tellsons French office, where Lorry already was present. Dr. Manette managed to get Darnay released after a year, yet he was re-jailed the same day by Madame Defarge because his family, the Evremondes, had previously killed off her family. Darnay was tried the next day and sentenced to death. Manette went back into his demented state with hopelessness. Carton arrived in Paris and heard a plot to also kill Lucie and Dr. Manette. Quickly, he made his way into the prison with the help of spies and, with his close resemblance, switched places with Darnay. Carton had arranged for the escape of Lucie, Darnay, and Dr. Manette. Madame Defarge had been killed by Miss Pross, a sort of nanny to Lucie, and escaped with Lucie. Carton sacrificed his life for Lucie, her father, and Darnay at the guillotine and then died in victory. Dickens attempted to show his readers the power and dangers of a revolution in the origonial novel, and it is even shown more in the movie. He had a clear underlying theme that oppression and exploitation by an aristocracy will cause a revolt by those being miss treated, a fact that made the French Revolution inescapeable. Throughout this movie, it was visible that Dickens drew a connection between cruelty and disorder. Yet the power of love and sacrifice wer e, in the end, linked with a renewal of society. The harsh treatment of the aristocracy towards the poor was constantly shown. In one case, the Marquis St. Evremonde ran over a peasant child and just through a few coins at the father to make up for this loss. The anarchy of the revolution was shown by the many mobs that roamed the streets of Paris. Many nobles had left France and there was no powerful government. Therefore a direct connection was drawn between the cruelty by the high society and the outbreak of revolution turning quickly into chaos. Dickens was biased with a sympathy for the fooled, especially for children. The idea that the victimized, when forced for long enough, would revolt was a central idea behind this Dickins plot. The unjust imprisonment of Dr. Manette tore him apart. He could never truly escape from his prison experience and in moments of great stress he went back to the insanity which Mr. Lorry and Lucie had found him in at Book report.. 12thgrade. A tale of 2 citiesDefarges. Darnay had been tried often and came close to conviction a number of times all due to the past actions of h is family. He was a mere victim of the past. Dickens clearly showed strong support for Darnay and Dr. Manette not only in the outcome, where they successfully escaped France, but also throughout the story. When the peasant child was run over by Marquis St. Evremonde, Dickens showed a great deal of contempt for Evremonde, when he merely offered a few coins as his remorse, and created a sense that this was a terrible act. I have learned a great deal about life during the early French Revolution and viewed the anarchy with much inner thought while watching this movie. Members of the upper aristocracy were, in general, more conceited that I had previously thought them to be. The numerous mobs were more unstable then I had expected. They roamed, destroying at random, and went on to a new task with little persuasion. Many mobs cheered in joy for Darnay when he was acquitted at his first trial in France but were just as excited when he was condemned to death the second time. Society in general during the French Revolution has become much clearer to me. The movie it self was originally a little difficult to understand until I became aware of the plot, and with help from you. At that point I had no problem following the plot, which actually became quite interesting. The French Revolution was very well displayed in all of its violence and anarchy. The underlying ideas of oppression and anarchy made it enjoyable to see how the characters interacted. I found Carton especially interesting. He knew that Lucie would never seek after him, before and after her marriage to Darnay, yet he devoted his life to her and gave it up in the end for her. Despite all of the depressing aspects of the movie, Dickens theme of renewl became much more visible towards the end and actually was quite inspiring. As Carton gave his life for Darnay and Lucie, his final vision of a better society,wich was stated in the origonal novel left me with a hopeful attitude and seemed to be an v ery good way to close.

Titus Andronicus Questions, Civility vs Barbarity Assignment

Titus Andronicus Questions, Civility vs Barbarity - Assignment Example en intervenes in an argument between Saturninus and Bassianus which he saw would lead to violence saying that that was not the way the Romans should behave. Titus also murders Tamora’s son despite her pleadings and this is a show of barbarism. He also shows civility by pleading with Titus to allow Mutius be buried within the family grave . This all happens before Tamora is married by Titus to become the queen. Tamora has all along planned to have her revenge on Titus. In the forest, Aaron and Tamora discuss of the revenge they were plotting of killing Bassianus and raping his bride Lavinia who was Titus most treasured daughter. After this act, lavinia is mutilated in the arms and tongue so that she cannot report the people who had raped her. When Titus finds his daughter in this state, he murders her because she had been raped which is quite uncivilized. This happens during the feast. This act is again followed by a series of other murders where Titus kills Tamora and is killed by Saturninus. Lucia then kills Saturninus to avenge the death of his father. At this point Lucia becomes the emperor asking for Saturninus to be given a state burial, Tamora body is thrown to be fed by the Beast and Aeron is buried alive. All these events are a revelation of the barbarism that exists in Rome despite their claim of being a civil

Managing Emerging Technologies Essay Example | Topics and Well Written Essays - 750 words

Managing Emerging Technologies - Essay Example ERP systems data mining options help the research and development ‎department, marketing department, customer relations department and public relations department. ‎This results in high customer satisfaction level but also help to increase the profitability of the ‎organization. But with the introduction of this ERP systems there are number of challenges which ‎come as a curse to the organization. An organization needs to counter all these challenge to get the ‎most out of this technology (Leon, 2007). It is crucial to understand that what is innovative in this ERP ‎system. Is this just a myth or it really works? If an idea is not workable then it is not ‎innovation. Ideas come to mind frequently but making those ideas work for the betterment of ‎organizations is innovation in real sense (Denning, 2004). If an employee find ways to give better customer service but ‎his finding are just a research and not workable in real environment than the idea worth nothing. ‎ There are various things which an organization has to keep in mind in order to generate innovative ‎ideas and let those ideas work for them for a longer period of time. ‎First of all the organization should be aware of all technological enhancements and updates in the ‎industry and relevant environment. In case of ERP system our organization has strategically analyzed different ‎opportunities which can be availed and also the problems which we have to encounter. ‎ The other important thing is focus and persistence. Once the opportunities are identified and they are ‎tested in different environment and situations the organization may stay firm on its decision. ‎Organization needs to focus on their target and avoid all kind of distractions and opposition. Every ‎good idea is opposed initially. Organization must concentrate on implementation of ideas. Once the ‎idea is triggered and start benefiting the people will

CRIMINOLOGICAL THEORIES Essay Example | Topics and Well Written Essays - 250 words

CRIMINOLOGICAL THEORIES - Essay Example The KU students’ deviant may also be a product of the social disorganization theory that explains that one’s environment may lure them into making wrong choices such as their university having no follow up on such students (Siegel 188). Williams’ article focuses on adultery of Tiger Woods (1). The article gives scientific evidence to explain the working of the male brain so as to understand Tiger Woods behavior. Tiger Woods behavior can be understood on the grounds of biological, genetical and evolution theory that explains criminal conduct as a product of mental issues, bad brain chemistry as causative agents of crime (Siegel 147). Tiger Wood’s adultery may also be defined through the chromosome theory that emphasizes on Tiger Woods having the Supermale gene (XYY) that leads to his adulterous behavior (Burke 35). The extra Y gene has been said to be found in violent males, especially criminals. Tiger Woods possessed the same

Introduction Of Heritance Kandalama

Introduction Of Heritance Kandalama Heritance Kandalama is being managed by well known Sri Lankan blue chip company, Aitken Spence PLC. The Hospitality Sector is a one out of four operation of Aitken Spences. Services, logistic solution and strategic investment are theirs other operations. Under Services they operate Destination management which enhances dramatically their hotel operations. Destination management providing the entire facilities under one roof needed for the destination travelers. There are range of hotel brands managing by Aitken Spence such as Heritance in Sri Lanka, Adaaran in Maldives and Aitken Spence Hotels in India and Oman. Same time they provide inbound and outbound travels, airlines agencies, conventions and exhibitions, elevator agency, financial services and insurances through out local and international market under their Service sectors. (See Appendix 01) Heritance is the famous brand of Aitken Spences. The meaning of Heritance is the combination of Heritage and Inheritance. Heritance Hotels Resorts are a collection of resorts that are architecturally unique and blend in with their natural environment Quoted from Aitken Spence official web site. http://www.aitkenspence.com, retrieved on 23 February, 2012 Heritance Kandalama is an example of blend of Sri Lankan heritage, inherits and wild life. It is a luxurious 5 star eco friendly hotel, superiorly architected by world famous Geffory Bava. Heritance Kandalma is the first best Eco conceptual hotel in Sri Lanka and only a few in Asia. Heritance Kandalama facilitating with 152 rooms, 3 restaurants with 295 seating capacity including out door places for dinning and chilling out facilities, one banquet hall, 3 unique pools with 2 bars, business center, in door and out door sports, shopping arcade and a fabulous nature garden over looking the Kandalama lake with numerous flora and fauna. (Appendix 02) Kandalama hotel client base is eco friendly travelers who are looking for mouth watering food extravaganza, serene privacy, luxury and unique experiences. It attracts vast and reputed client tail by providing unique splendid luxury facilities and services. It has a wide European market for the majority with guest also visiting from the rest of the world. Nature lovers, eco friendly business travelers, honeymooners, families with kids, adventures, cultural and leisure tourists are main visitors of them. Heritance Kandalama Marketing Strategies Forming the Marketing Strategies for Heritance Kandalama. Heritance Kandalama Hotel strategies formulated on the Aitken Spences corporate and Hotel sector strategies which mainly based on Marketing concept and Societal concept. Heritance brands strategy and market slogan is Where tradition is alive. Heritance Kandalama hotel is been flagship of Sustainable Green Tourism strategies and CSR strategies practices. Figure 2.1: Porter Generic Strategies for Heritance Kandalama Competitive Advantage Competitive Scope Low Cost Higher Cost Broad NarrowOverall Cost Leadership Differentiation-Heritance Kandalama Cost focus Differentiation Focus Source: Porter As you can see in Figure 2.1 Heritance Kandalama is taking competitive advantage under Differentiation strategies by catering to broad market with higher price compared to other eco friendly resorts in Sri Lanka. As you can see in positioning below they have broader market which they cater to each and every type of markets so they can charge premium price as Heritance is and internationally and locally well reputed brand with their unique location, luxury services and facilities, and well established marketing communication strategies. Heritance Kandalama Hotel and Marketing Strategies Though Heritance Kandalama hotel uses Societal and Marketing concept as their marketing concepts still they use other concepts too. Societal Concept Sustainable tourism, CSR practices, Green Auditing Marketing Concept Nature conscious architecture, Heritance ingenious Food Experience As mother company of Heritance Kandalama, Aitken Spence group has been awarded as one of the top ten best corporate citizen in Sri Lanka consecutively for 6 years by taking consideration of their sustainable business strategies. Heritance brand too recognized as one of the best practice hotel chain on sustainability, responsible tourism and eco friendliness. They are pioneer of Setting Standards for Sri Lankan sustainable and green tourism. (See Appendix 01 ) In order to practice Where Tradition is Alive marketing slogan and against to the competitors, Heritance Kandalama differentiates their location, interior and exterior of hotel, products and service, and Green philosophy practices. Positioning Royal Suites with VIP luxury amenities, Wedding package documentation for foreigners, Balloon Rides, Mountain Cave tracking, Targeting Honeymoon Package, Excursions, Cultural Activities Cultural triangle tours, Green philosophy, CSR concern guest Segmentation Eco Nature Lovers, Adventures, Cultural Tourist, Love Romance Responsible TouristsSegmentation, Targeting and Positioning for Heritance Kandalama Heritance Kandalama cater to Eco friendly, sustainable and nature conscious luxury market segments. Their client tails are wild life and nature lovers, love and romance, cultural tourists, leisure and adventure tourists and responsible tourists, who looking for mouth watering food, serene privacy, luxury and unique experience. Kandalama has differentiate target markets according to their own strong marketing mix, such as culture triangle excursions and involving guest in community service to promote responsible tourism. (Appendix ) Kandalama value proposition is Where Tradition is Alive. They positioned their market for High end customers with royal suites and VIP amenities, Honeymooner and Wedding customers with wedding packages and providing documentation facilities for foreigners, Adventure customers with Balloon rides, Night mount hiking and Eco friendly tourists by practicing green philosophy. All the above services and products have been provided by protecting and promoting the traditional Sri Lankan culture. The Heritance Kandalama has well positioned their product to gain best competitive advantages over their competitors. Luxury -Royal suites, Six sense spa. Culture Excursions to Punaragama village and culture triangle. Adventure Excursions of Night mount hiking, Jungle tracking. Love Romance Wedding Package. Family Eco park, Special children menu, In and out door sports. Business Conference facilities, Six sense spa, Serene environment away from busy city. Sustainable and Nature Green philosophy and CSR practices, Promote and buy community products, Green Architecture. Price More Same LessFigure 1.2: Heritance Kandalam product positioning in market More Same Less Benefits Royal Suite, Six sense spa Honeymoon package Restaurant Buffet Balloon rides Cultural triangle excursions Diamond club loyalty card Horse and pony rides Conference facilities Punaragama village tour Source: Author concept Heritance Kandalama is using different pricing strategies according to their product and service to cater different markets and compete with competitors. More-More : Compared to other eco-luxury hotels HK Royal Suites is far more expensive as their services and facilities are of a higher standard. Same-Same: Cultural triangle excursion package and the price is the same as when comparing to the surrounding hotels. Less-Less: Punaragama package is not expensive; with this package you can explore previous traditional village life of Sri Lanka which competitors dont have such facilities. This is a unique market positioning for them. Growth Strategy and Heritance Kandalama Existing Products New Product 5 star luxury rooms and facilities, Honeymoon package, Cultural Triangle excursion Balloon rides, Helicopter rides, Traditional music and cultural events. Family package with kiddies facilities, Adventure packages for corporate company clients. Punaragama package, Green tourists, Community service Existing Market New Market Heritance Kandalama is doing great market penetration. Even though there are 5 star resorts there, they do larger market penetration compare to competitors, as their unique geographical position and superb nature blend architected. They were developed new market for kids to retain parents by introducing new kids menu, kiddies sports, and kids club by creating adventure holidays for kids such as kiddies camping. There was another new market they created Adventure packages for corporate company clients as there new immerge of adventures out door management training program. Heritance Kandalama developed balloon ride and helicopter ride for existing adventure market. Their diversification or unique products are Punaragama Cultural village, Kandalama Ingà ©nues food experience and Cave dining. 7Ps strategies for Heritance Kandalama Product 152 five star luxuries room with 7 categories, 3 unique restaurants, pool bars and Kandalama style cousins, Six sense spa with all beauty treatments, 3 unique pools in and our door sport facilities, Library and bushiness center, Excursions include cultural triangle, Activities such as bird watching, trekking, boat trip, horse and elephant riding. Price Best Available Rates for Bed and Breakfast with tax Superior USD 180 Panoramic USD 201 Luxury USD 250 Deluxe USD 262 Travel Agent Rates Superior USD Panoramic USD Luxury USD Deluxe USD Promotion (See Appendix ) Advertising in News paper, Official World Wide Website, Magazines, Green Philosophy, CSR Activities, Word of Mouth, Blogs, Social Medias such as facebook and twitter, Direct sales promotions, Catering to the international events and providing facilities for international researchers to gain knowledge about sustainable and green tourism practices, Always been under lime light of every global and local green and sustainable awarding. Place 183km away from Sri Lankan Colombo, Katunayaka Bandaranayaka International airport, Located with in UNESCO World Heritage Site and Sri Lankan Cultural triangle, Over looking of 1200 years old Kandalama river, Sigiri and Dambulla citadels. Hotel reservation system, Aitkent Spence destination management, Official website and other reservation websites such as Agoda, Trip advisor, and other travel agencies working as distributions channels of HK. People Corporate and international customer training programs and other trainings for Staff, Staff evaluation and rewards upon their success in customer services such as employee of the month, Training, develop and encourage lower level for higher managerial positions, through community services and CSR build good relationship between guest, staff and local community. Process Awarded with environmental process certifications, CSR and Green Philosophy practices, 8 Rs practices on resources, Hotel Standard guidance book, SLS certifications Physical Evidence Internationally awarded Geffory Bavas architectural design, Eco and Environment conscious landscaping, interiors and exteriors, energy conservations system, Colors and design blend with nature to do minimal impact on environment. Heritance Kandalama Marketing Communication and Public Relation Strategies Heritance Kandalama is having very effective personal and mass communication structure to create new customer bases and retain the existing customers. Promotion and direct meeting from hotel sales and marketing department and Walking guest or over reception counter selling are the some of personal communications. Some of mass communication methods for HK are websites, paper and magazine advertisements, brochures, cut outs and YouTube. DRIP elements for Heritance Kandalama Differentiate Nature blend land mark architecture Heritance = Heritage + Inheritance of Sri Lanka Sustainable tourism practices Nature conscious Green Philosophy with 8Rs practices Remind Unique 5 star Heritance Kandalama service and products Aitken Spencer website with Kandalama media center, blog spots, social media such as facebook, twitter, blogger After sales follow up and guest data base management Influence Through official web site and other websites International and local trade show and conferences Been Hall of Fame in every tourism awarding body in Sri Lanka and internationally Through unique selling products such Kandalama ingenious cooking and Punaragama cultural village Persuade Marketing Slogan: Where Tradition Alive Display Attractive packages and excursion in their websites with details and same time with online reservation CSR system practices and Green philosophy persuade to buy their products Marketing Communication Strategies for Heritance Kandalama Heritance Kandalama is using different market communication strategies aligned with their corporate strategies, such as 3.2.1 Push Strategies Push strategy is one of main communication strategy used by Heritance Kandalama. As intermediates they use their own sister company Aitken Spence Travel and Tours, other local travel agents and tour operators, international travel agents and tour operators such as Kouni, hotel representative at airport, trade show and other travel and tourism conferences. Heritance Kandalama Hotel Aitkent Spence Travel Tours Customer 3.2.2 Pull Strategies The growing and vast potential communication strategy used by Heritance Kandalama is the pull strategy, as there do not need to allocate intermediary commissions, discount or extra payments. This is very profitable for customers as well as to the HK, however Heritance Kandalm a has to are advertising and communications cost. Heritance Kandalama Booking.com, Central Reservation Customer Promotion Mix 3.2.3 Profile Strategies Their some of profile strategies are Heritance News letter, Promotion between other Aitken Spence staffs and suppliers. Marketing Mix for Heritance Kandalama Direct Selling Aitkent Spence Hotel reservation system Personal Selling Heritance Kandalama Sales and Marketing Department Advertising Magazine and Bill board Sales Promotion Seasonal offers, Marketing campaign Sponsorship Donating to local community schools Exhibitions Trade fairs E-communication Official website, Facebook, Twitter Public Relations(PR) CSR practices Public Relation (PR) and Heritance Kandalama Heritance brand is a well known cultural resort brand among Sri Lankans as well as internationally. Heritance Kandalama is playing a major role among Aitkent Spence hotels as well as Heritance brand hotels. It has a reputations the Pioneer of the sustainable tourism in Sri Lanka as well as a role modeler for the world. It is because of their luxuries hotel practices, procedures and policies they follow in sustainable tourism. Their mammoth well planned PR strategies are not second to any other hotel in Sri Lankan accommodation sector. 3.4.1 Public Relationship Strategies using by Heritance Kandalama Press Agencies : Heritance Kandalama has taken full advantages of the PR facilities of their mother company Aitken Spencer which has press release on Aitken Spence websites, National news paper agencies and other public media to promote in Sri Lanka as well as in foreign markets. Product Publicity : Very detailed information of hotel products and services mentioning in their official website www.heritancekandalama.com Public Affairs : They use Green philosophy and CSR as their main weapon through the PR system. Heritance Kandalama public affair system well functions through the protecting environment, waste recycle system and 8Rs practices and minimum impact of tourism activities to the nature, local community and natural resources. Very good Human Resource practices, Promote and protect the Sri Lankan heritage can be taken as PA. Through all these they are able to create a great public image among Sri Lankans and responsible travelers around the world. Lobbying : Donating and helping government schools. Mainly they set the example to the Sri Lankan government to formulate the law, rules and regulation for the sustainable tourism. Investor Relations : Returning maximum profits to the share holders and delivering transparency financial and annual reports. Development : Community services, using local products for hotel operation, promoting the local crafts and goods to the hotel visitors and setting standards for Green Tourism in Sri Lanka Other PR communication channels. News and speeches by executive to the media Executive review in annual reports Written materials Heritance Kandalama hotel broachers, articles Audio visual materials Youtube, Wesite video clips Corporate identity materials Heritance Kanadalama logo in stationaeries, signs, business cards, heritance uniforms, CSR activities, hotel website and social net works. Any how beginning of the HK hotel was not easy task because of Sri Lankan public and local community was against to building it as hotel construction and operation would badly impact on Kandalama reservoir, Kandalama Lake, natural flora and fauna, wild animals and for local community, so from the beginning Heritance Kandalam was acted on well planed PR activities to avoid all those protests. Heritance Kandalma takes maximum opportunities through building better PR around their Location of cultural triangle and wild life, better service and quality product but through practice of Green Philosophy. 3.4.2 Heritance Kandalama PR practices and Sustainable Tourism From the beginning Heritance Kandalma empathies on sustainability through the construction, operation and disposing. Their operating and marketing strategies too build on sustainability. Setting standard for Sri Lankan eco tourism is one of their main objectives according to 2010/2011 annual report. Figure à ¢Ã¢â€š ¬Ã‚ ¦ : Sustainability of Heritance Kandalma Hotel Source: http://www.ecotoursportugal.com Social: Heritance Kandalma CSR practices, Community services, Donation for local schools Economic: Best Human Resource practices and Hiring local personal such village flute player, Buying and using local products, developed Kandalama ingenious food experience through local products and Encourage tourist to buy local community products. Environment: Green philosophy practices, Minimum impact on environment through green architecture, 8Rs practices (Reuse, Reduce, Recycle, Reverence, Respect, Responsibility, Rethink and Repair) Brand Brand Strategies of Heritance Kandalama Heritance Kandalma is a five star luxury resort hotel situated over looking of Kandalma Lake and surround by 5 of UNESCO World Heritage sites. There are hundred of luxury resorts in the world wide and same as in Sri Lanka, but however Heritance Kandalma brand is differtiate from its competitors and deliver brand values to its loyal customers. HK hotel extend their services under Heritance brand mean Heritage and Inheritance and their value proposition Where Tradition Alive Brand Attributes of Heritance Kandalma Image: : Heritance brand name, Location of Hotel Design Style : Geffry Bavas Green Concept architecture engraving to rocks, flora fauna with minimum impact on its natural environment Logo : Brownish antique letters give Cultural feeling to the Heritance Kandalma logo Marketing Campaigns: Through promotion mix Printing Media: HK broachers, leaflets and news letters Web site : Official website www.heritancehotels/kandalama Behaviors : Through guest experiences of hotel products and services Brand strategies and Heritance Kandalma Aitken Spence PLC is using umbrella branding strategies up on their main product and services such as Aitken Spence Hotels, Services, Logistic solutions and Strategic investment. Any how under hotel sector they use Multi Branding strategies such as Heritance, Adaaran and Aitken Spence hotel and resorts. Kandalama hotel is under Heritance which combine characteristics of Heritage and Inheritance of Sri Lanka. Heritance Kandalama contribute to the Heritance brand strategies through giving Sri Lankan cultural, nature and genuine hospitality experience to the guest. Heritance Kandalama brand equity is compound with sustainable and nature friendly luxury brand giving unique experience of Sri Lankan culture, tradition, food and foremost thousand years well known Sri Lankan hospitality. Through their equity they gain larger market share and operational profits, numerous international and local awards. Destination Branding and Heritance Kandalama Figure : Segmentation of Tourist Destination Branding for HK Heritance Kandalama has positioned their brand as experience of Sri Lankan heritage and Inheritance, luxuries eco friendly product and services to contribute to Wonder of Asia national brand strategies. Figure 6.3: Perceptual Map of Destination positioning of Heritance Brand Hotels Wildness Heritance Tea Factory Heritance Kandalama HK HTF Monolithic Culture OR Tranquility Intriguing Accessible Culture OR Adventures HA HAMG Heritance Ahungalla Urban OR Sun/Sand/Sea Heritance Maha Gedara Source: author base on www.imagine.com Heritance Kandalama positioning as highly access to the culture, adventure and wildness when other Heritance brand hotels positioning as sea-sand-sun or tranquility such as Heritance Maha Gedara is a ayurvedic beach resort. Customer Relationship Management practices (CRM) and Heritance Kandalama Tools using by HK for effective and efficient CRM, Guest Relationship Department managing by Guest Service manager to attend on the spot guest quarries and to enhance repeat customers. HK has rapport on their guest cocktails, meeting the guest by management and engage the guest with local community. Data Base Management (DBM): Collecting and keep updating guest information upon registration cards and guest special requests to create memorable service for the guest when every time they visit HK. Using DBM keep in touch with existing customers- Sending greeting card on special occasions such as birthdays, anniversaries and Christmas. Updating the guest about upcoming events, new offers, HK special packages through emails and news letters. The Diamond Club Loyalty Card For each stay in any Aitken Spence Hotels, guest can earn 100 points upon every thousand rupees spent and points for 10% of the total bill value. Free stay, discount on future booking, room upgrade, gift vouchers, special offers and free Aitken Spence hotels news updating are some of benefits customer get through the this loyalty card system. Networking, E-marketing and Heritance Kandalama HK gaining higher customer retention and new customer bases through networking, e-marketing and relationship marketing. Network Marketing of Heritance Kandalama Through Aitken Spence mother company and other sister companies Aitken Spence word process, media release and corporate marketing Aitken Spence Travel and Tours Other Net work marketing Trip adviser, Booking.com and Agoda booking engines HK is gaining high advantage of Network Marketing tools. Aitken Spence travel and tours giving full force selling and marketing for HK, and as part of Aitken Spence Hotel sector HK gain best marketing advantages through Adaaran and other Aitkent Spence hotel and resorts situated in Maldives, Oman and India. With small charges HK get very good net work marketing through other booking engine and websites where guest always surf to find value added services and share their experience with other travelers such as trip adviser and booking.com. Relationship Marketing and Heritance Kandalama Through Data Base Management system and Customer evaluation, Diamond Club loyalty card system, HK having larger group of retention customers. Such a customers experiences you can read through their official media website of Aitken Spence word process. HK unique products and memorable services, well trained skilled staff and long run marketing strategies foaming and continuing great customer relationship. E-Marketing and Heritance Kandalama They have attractive and informative up to date websites, social net work such facebook and twitter, blogs, virtual e-marketing such video clip in you tube, how ever this is one of marketing tool that still they have not taken fully advantage and there are lots of potential they can explore and use in their marketing mix. In 3 area they can use electronic media for retain existing customer and to attract new customers. E-Business HK is using computerized system to communicate through the interdepartmental as well as with Aitken Spence corporate sector. MS office, Data base management system( Fidelio ), e-recruitments and for other communications E-marketing HK providing information of their services and products, packages, online reservation and customer feedback through their official website, social networks, and other marketing websites. E-commerce HK official website is having online reservations and best available rates, and associated with other booking engines they are having massive markets, such as through Last minute booking.com, Agoda and tripadviser. Figure 7.1: Process of Social net work Communication Strategies of HK 5.3.1 Features of Heritance Kandalama official website Web contents and information: Updated reliable and detailed information provide the knowledge of its products and services. Images gallery and animation of front page attract the audience attention quickly User Friendly navigation: Using simple text terms with drop down menus, that easy to understand and find the information. Categories of rooms, dinning, spa, other facilities, wedding, activities, rates, offers with online hotel reservation system Search engine optimization and link building: Appears in search engine such Google, Firefox and Yahoo. Its appear in first six results of google search engine when search under Dambulla hotels in Sri Lanka, and first to appear when search under Kandalama hotels in Sri Lanka. HK website is registered in Sri Lanka web directory. As web release marketing tool: Hot balloon offers, Honeymoon packages, and connect with Diamond Club loyalty car promotion web site. Link with social net works such as facebook, twitter, flicker and blogger Build awareness: Knowledge of Heritance products and services, news and press release, blog spots and forums through the web links of http://aitkenspence.wordpress.com or http://aitkenspencehotels.typepad.com 5.3.2 Online Advertising In present Heritance Kandalama is using their official website, other booking engine websites (agoda.com, lastminute.com), social media links (facebook, twitter, flicker, blogger), online classified (lakpua travels), and rich media (YouTube), however they can emphasis on more on online advertising as mentioned in recommendations. 5.3.3 Guerilla Marketing of Heritance Kandalama Heritance Kandalama displays a local flute player and his story in their official website as part of CSR practices. Here they use CSR practices as guerilla marketing tool in their website. Green philosophy practices, make us guilty if we not choose their product against to other resorts as they are the pioneer of Green philosophy practices in Sri Lanka. Hotel allows taking as sample model of sustainable, green tourism, green and architechture case studies in locally and internationally. Appear HK advertisement on other travel and tourism websites HK is playing the role of Green tourism standard setter for Sri Lanka and for local government. 5.3.4 Viral Marketing of Heritance Kandalama Social Net works HK has started to build social net work through Facebook, Flicker, Blogger, Twitter, Word of mouth Catering the guest with best luxury products and services, HK has built great customer reputation and they spread the positive image and motivating other clients through web base guest feedback such trip adviser, articles in blogs and personally. Diamond Club loyalty point system encouraging using more and more of Aitken Spence products and Heritance Kandalama service. This is the customer loyalty tools using by HK. Always customers feel they get value for money using the HK products and services. Recommendations Recommendations for Marketing Customer Loyalty Hosting Cultural and Sustainable Tourism programs, competitions and events Calculate and award their guests yearly as Least Carbon Foot Print Guest Use voice text bot through web to answer the guest questions and quarries Build up Story Share link through the HK official website, which guest can post their funny, unforgettable travel experience or asking basic questions from the guest to build up travel story for him with photos; video clips that guest can share with social media, printing or any other media. Use technology to track down the travel information seekers through the search engine and let connect nearest person to the guest who had Heritance Kandalama experience to share their experience with new travelers Use technology to track down the travel information seekers through the search engine and let connect nearest person to the guest who had Heritance Kandalama experience to share their experience with new travelers 6.2 Recommendations and justifying marketing communications strategies Directory marketing such in Yahoo Local, Yellow Page and LinkedIn Promote a access word to search website easily and make it search engine sensitive. Such as Eco friendly hotel in Sri Lanka or Cultural experience hotel. HK need to web tracking by gathering statistic information to measure your website success. Sponsor or be host for International and local Survivor, Travelers programs. Virtual Show round, live show

The Impact of Emerging Technology on the Public Sector Essay -- Techno

The Impact of Emerging Technology on the Public Sector The impact of information technology has been tremendous within the public sector. Over the years, the growth and development of technology has caused the public sector to change. One of the most significant changes in technology has been the evolution of the information systems and how their development has reshaped the way the world uses technology. â€Å"It has been just over fifty years since the worlds first programmable computer became operational. It cost millions of dollars to build and processed an unprecedented 5,000 instructions per second. By 1971, Intel was able to pack 25 times that power into a single, two hundred-dollar chip. Today’s personal computers process 400,000 instructions per second and if current trends continue, desktop-computing power will be at 100,000 million instructions per second by the year 2012.† [i] Although the benefits of technology were first realized in the private sector, the public sector has been able to reap some benefits. In addition they have also incurred some of the challenges it has brought. This research paper will discuss the types of technology that are used by the public sector, cost considerations, security and confidentiality issues, the National Public Review and Government Information Technology initiatives and the challenges of training a computer literate workforce. Public Sector Technology Applications Emerging technology is the application of rising or forthcoming sciences to industrial and commercial objectives. These rising and forthcoming sciences have also been applied to the public sector. Technology has impacted the services the public sector provides as well as the internal systems used to support t... ...al, M., (1998) Technology in Government Vol. 5. No. 10., Public Lines up for Service, New York: Columbia University Press Northrop, A., Kraemer, K., Dunkle, D., and King, J. (1990) Public Administration Review vol 5., Payoffs from Computerization: Lessons Over Time, New York: Columbia University Press Reisner, R and Jones-Shearin, C. (1996) Access America Online Magazine, Improve the Public's Access to Government Services-Less Burden more Service www.accessamerica.gov/docs/public2.html {on-line} Thibodeau, P., (1999) CNN.com, Government: US will need 1.3M new IT workers by 2006, www.cnn.com/ting/9907/02/itwirk,idg/index.html {on-line} (1994) The American Heritage Dictionary 3rd Edition, New York, Dell Publishing Thompson, M., (1999) CNN.com, US Miltary Recruits on the Web, www.cnn.com/TECH/computing/9904/27/military.idg/index.html {on-line}